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Counterpoint Research reports Apple reached a record 22% share of global smartphone shipments in Q3 2026, even as the wider market fell 20% year over year to a 14-year low.
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Phones
Counterpoint Research reports Apple reached a record 22% share of global smartphone shipments in Q3 2026, even as the wider market fell 20% year over year to a 14-year low.

Phones
Global smartphone shipments dropped 20% year on year in Q3 to a 14-year low, per Counterpoint Research, as memory shortages squeezed the market — and Apple's share crossed 20% in a Q3 for the first time.