iPhone 18 Pro Price Hits $1,199, Up $200 Since 2019's $999

GSMArena's comparison finds that the iPhone 18 Pro and iPhone 18 Pro Max are almost identical this year. Both use the same A20 Pro chipset, the same 12GB of RAM, the same 256GB base storage and the same camera hardware, including the variable aperture main sensor and 4x telephoto lens.

The differences come down to size and endurance. The Pro Max has a noticeably bigger battery — 5,391mAh versus 4,056mAh on the physical SIM versions, and 5,567mAh versus 4,288mAh on eSIM-only models. It also charges faster in the first 15 and 30 minutes and has louder, fuller speakers thanks to larger echo chambers.

GSMArena notes that the bigger vapor chamber in the Pro Max gives it slightly better sustained performance under stress, but the gap in day-to-day use and benchmarks is within the margin of error.

If you are upgrading from an iPhone 11 Pro, you are paying roughly 20 percent more in dollars than you did seven years ago, but you get four times the base storage, a 2nm chip and a much more capable camera system. Whether that justifies $200 is the debate every iPhone buyer is having right now.

For readers in Tunisia, Apple has not announced local pricing or availability for the iPhone 18 Pro. At $1,199, an approximate conversion is around 3,480 TND before taxes and import margins, which in practice means Tunisian retail prices will be higher. Anyone who does not need the Pro Max's battery should look at the standard iPhone 18 Pro, since the cameras and performance are the same.